Williams told FN, “I had always said that as a coffee shop that was entirely inspired by sneakers, we truly embody the ‘Mocha’ colorway.” “I’ve also been rather outspoken lately about wanting to get back into the footwear industry and do more creative things. The Brand Jordan team asked me to submit a couple ideas, and this one was immediately successful.

JNot Williams’ only successful sneaker is this PE. During his Nike days, he invented the “Wet Floor” Dunk. He also collaborated with Adidas to design a ZX 5000 sneaker including Deadstock Coffee.

But this Jordan Tatum 2 PE is unique.

“I’m really proud of this one, and I was thinking about the opportunities I’ve had over the years yesterday,” Williams remarked. “Those opportunities to express myself in the sneaker world have all come from people I really care about and respect.” However, this one resonates differently with me because I’m a huge basketball fan and it originated from a community discussion. I used to know every sneaker in Eastbay and Footaction when I was younger, but player exclusives were like unicorns that we would never be able to locate. We are now a part of a story that is only seen on television. I’m incredibly appreciative of everyone who helped make this possible.

Williams left Nike in 2014 to become a business owner, but he still thinks he will eventually get back into the shoe business.

Williams remarked, “I’d love to get back in the game.” I always thought I wouldn’t be able to stay away from Nike and that I would eventually return. I have a gut feeling that the time is approaching.In the NBA, Jason Tatum is possibly the owner of some of the best player-exclusive (PE) footwear. But his most recent had a little more flavor than the others.

During Tuesday’s game against the Milwaukee Bucks, the Boston Celtics star donned a Jordan Tatum 2 signature shoe with a coffee theme. Ian Williams, the creator of Portland, Oregon’s Deadstock Coffee, a coffee business with a sneaker theme, created the aesthetic.

Williams worked in the shoe industry, notably at Nike, as a shoe developer, before founding Deadstock Coffee.

The upper portion of the ensemble features an elephant print, while the rest of the ensemble is mostly white with touches of mocha. The “JT” and Deadstock Coffee emblems on the tongues, as well as the collar, are likewise colored in the mocha shade. Williams included “4th and Couch,” the location where Deadstock Coffee is situated, to ensure the shoe accurately portrayed the sneaker community in Portland’s Chinatown neighborhood.