Concepts and Jayson Tatum Reunite for a Brand-New 59Fifty Hat Partnership

Elite NBA player Jayson Tatum is having a huge week because on April 7th, his first-ever signature shoe from Jordan Brand will finally be available to the public. Additionally, the pro hooper has teamed up with Concepts to add a New Era 59Fifty collaboration to the Jordan Tatum 1’s release, in an effort to further hype the shoe’s debut.

 

 

 

 

 

 

 

 

There, the capsule is divided into “Solid” and “Chrome” categories. While the rest is dressed with off-white crowns and green, red, and blue bills, the former has tonal crowns and bills and is available in black, green, brown, and navy hues. Tatum’s moniker and his jersey number “0” are sewed into the right panel, while the Boston Celtics emblem, combined with Concepts’ characteristic “C” insignia, forms the heart of the crown. You can view detailed views of the collection above.

Concepts is the official partner for the Jordan Tatum 1 signature sneaker in addition to the hat release. Starting today and running through April 6th, the kicks will be available in full family sizes in its Boston flagship, along with special programming, food, and surprises.

Official photos of the Jordan Tatum 1 “St. Louis” have surfaced, in case you missed them.