Jayson Tatum is at the pinnacle of his game because the Boston Celtics are unstoppable. After winning their 18th NBA championship, Tatum and the Celtics will not back down from proclaiming themselves to be unrivaled.

On their way there, they eliminated some long-time opponents from the Eastern Conference. But of all the teams, the Miami Heat appear to be the most reviled by Boston.

Miami Heat’s Jayson Tatum takes a shot

What a great audience!

The idea of taking a vacation to Miami rather than facing the difficult Heat team inspired Tatum to remark about it. But Tatum’s response was full of bluster.

In the first round of the playoffs this season, the Celtics defeated the Heat. Although this happened in 2020, the Heat defeated Boston in the conference finals only a year prior. Despite Tatum’s disbelief, the rivalry has been quite level as of late.

A billboard reading “Don’t Stop Disbelieving” has appeared in Miami.Towards the end of the day, a billboard featuring Channing Tatum reading “Don’t Stop Disbelieving” appeared along the beach in Miami.

Yesterday, we saw that the same kind of banner appeared in New York as part of a marketing campaign by the Jordan company, which is Tatum’s sponsor. Putting up the billboards in the cities of his toughest rival teams is a brilliant marketing ploy.