Asunción de Inter Miami CF In addition to forming relationships with the squad and the 2024 CONMEBOL Copa America tournament, home improvement store Lowe’s reportedly inked a “multiyear agreement” with Lionel Messi, as reported by Michelle Kaufman of the MIAMI HERALD. Among the “group of employees and high-profile athletes” that includes Messi, there is the Lowe’s Home Team, which includes Cowboys quarterback Dak Prescott and Chiefs tight end Travis Kelce, among others.

“We were wanting to broaden our sports sponsorships beyond the NFL audience, which has worked brilliantly for us, but we know there is also a significant audience for soccer,” said Gerardo Soto, VP/Brand Marketing and Sports at Lowe’s. To kick off the partnership, Lowe’s and Messi will provide additional benefits to Lowe’s loyalty consumers. Loyalty members “will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program.” The program officially launches today. Throughout South Florida, Lowe’s collaboration with Inter Miami will encompass “signage and in-stadium activations, community programming, ticket hospitality and player appearances”

Reasons Lionel Messi skipped Argentina’s Copa America trophy parade

Messi limped off the field in tears after suffering a twisted ankle in Inter Miami’s match against Colombia, but the forward has since released an optimistic statement, expressing the hope that he would soon be able to return to the field.

Despite the fact that the game’s primary narrative was the disturbances caused by the crowd outside the stadium, South American powerhouse Argentina came home this week to celebrate their Copa America title win. They have now won four international trophies in a row.

And information have now surfaced regarding the reasons behind Messi’s absence from the championship festivities.Messi returns to Inter Miami for recovery following Argentina’s Copa America victory.Messi, Emi Martinez, and Nicolas Tagliafico have all reportedly returned to Miami to recover following the Copa America final. Geronimo Rulli, Julian Alvarez, and Nicolas Otamendi will also not be attending the parade as they are all training for the 2024 Olympics, according to TyC Sports.

The 37-year-old forward has decided to return to Florida instead of returning to Argentina to celebrate the Copa America victory, which makes sense given the severity of Messi’s ankle injury and the fact that Inter Miami’s season is still ongoing.

With Messi now back with the MLS club and probably working on his rehabilitation from his most recent injury setback, it’s evident that the player and Inter Miami have made his fitness a key priority.With the Herons preparing to defend their title at the end of this month, the return of the reigning Ballon d’Or holder to Inter Miami is a positive indication that the striker wants to improve his match fitness in preparation for Leagues Cup.

Possible summer game-changer for the Herons with Messi’s status updateFor the Herons, Messi’s immediate return to Miami following Argentina’s Copa América victory is a monumental development; the impression he now wants to give is that he wants to push on and get back to activity as quickly as possible.

Based on what we witnessed in Sunday’s final, Messi may need some time to properly recuperate from his injured ankle, but he has plenty of time with only two Major League Soccer games left until August’s conclusion.

Since Messi has decided to remain in Florida, the Argentine attacker will likely put in as much effort as possible to come back to peak shape in the next weeks, which is crucial for Inter Miami’s chances of winning the championship.