Football and music industry record-breakers are once again coming together thanks to Spotify. This time, with KAROL G, the female Latin music singer who has received the most Spotify streams worldwide for four years running.
When FC Barcelona Feme𝚗í plays Villarreal Feme𝚗ino on April 13, it will be the first team to wear KAROL G’s unique matchday kit, which bears the artist’s iconic barbed wire heart insignia. The me𝚗’s squad will also don the shirt for their El Clásico match on April 21st the following weekend.
This shirt swap with KAROL G honors individuals that transform the game, break through obstacles, and leave a legacy enabling the next generation to express themselves both on and off the stage and in the arena.
“What became “BICHOTA” style—a time in my life where I found strength, resiliency, and support—is represented by the heart symbol,” Karol G explained. “It is really meaningful to see it on the front of a shirt that inspires so much of that same energy, thanks to Spotify and FC Barcelona.”
Like FC Barcelona players, KAROL G has inspired fans, and her success has played a major role in elevating Latin music to new heights across the globe. Along with breаking the record for the most-streamed Latin album by a female artist in a single day, KAROL G also set a record with her album MаÑANA SERÁ BONITO, which features three songs in the Spotify Billions Club. Spotify and FC Barcelona will jointly honor the uniqueness, fervor, and allegiance of fans of both music and football—Barça or “BICHOTA” flair.
“We are incredibly proud to be commemorating KAROL G’s incredible success with the iconic Barça jersey,” Spotify Vice President of Partnerships and Marketing Marc Hazan stated. Her music evokes a distinct fervor akin to that of the football team, and it’s incredible to unite the two. We were confident that KAROL G would be an ideal FC Barcelona member because she is the most popular female Latina artist on Spotify and a trailblazer in her industry.
Fans may purchаse the limited-edition shirt via the FC Barcelona Store. There will be 1899 special jerseys for sale, which are themed around the year the club was founded. A very special collection of 22 jerseys signed by the starting me𝚗’s and wоmen’s team players will also be available on the website for superfans.
Additionally, a limited-edition lifestyle merchandise line including T-shirts, sweatshirts, scarves, beanies, and water bottles is being released by Spotify, FC Barcelona, and KAROL G. The visuals celebrates how fandom encourages us to exhibit our colors by fusing the colorful, lighthearted world of KAROL G with the passionate, upbeat world of FC Barcelona. The official store of KAROL G is where you can buy the products.